LIVE EVENTS + DIGITAL PRODUCTS
(A Case Study)
Overview: Created and successfully delivered the launch of a premium online course that resulted in a five-figures in sales in less than 21 days.
DELIVERABLES:
Live Events (Webinars)
Design (Canva)
Digital Products (templates, guides, etc.)
Online Course Creation
Subscriptions & Membership Services
Marketing Automation (Email Marketing Sales Funnels)
CASE STUDY RESULTS
PHASE #1: Created a Free and Valuable Opt-In to Generate Leads RESULT: Through creating a free ‘Media Kit Template’ digital product, I received over 900+ leads through email marketing and social media promotional strategies.
PHASE #3: Created a Live Online Event (Webinar) To Drive Awareness and Educate the Audience to Pitch the Sale of the Course at the End on the Presentation. RESULT: Through Email Marketing and social media promotion strategies I had a 650+ organic sign-ups with a 60% show-up rate during the live webinar.
PHASE #2: Produced a Tripwire (up-sell) offer as a supplement to the free digital opt-in offer. RESULT: After Leads opt into to receive the Media Kit template, they received a limited time offer. I saw a 22% conversation in sales for the limited time up-sell offer.
PHASE #4: Create A Premium Paid Course “The Perfect Pitch: A Course On Pitching for Paid Brand Partnerships & Collaborations” RESULT: Effectively produced a premium course which I sold on the live webinar event. I had a 4% conversion in sales which resulted in a five-figure launch of the online course.
OTHER DIGITAL PRODUCTS I’VE CREATED
TESTIMONIALS
” Rachel is absolutely phenomenal. We woke up at 2:45 AM (we live in Cairo) just to watch the Masterclass Live. It was worth every single minute of sleep we missed. Rachel was very willing to share information to help us start our brand on the right foot. She answered as many questions as we had and didn’t complain at all. The live Masterclass was more than what we expected and we are so grateful we made the investment in ourselves. After the Masterclass, we had unlimited access to her and boy did we use it all. Rachel was able to answer our other questions, help us with brand identity/direction, and even our social media account. We will be taking all of her advice to ensure we land our first travel sponsorship within the next few months. Thank you once again Rachel! And for anyone hesitating about whether or not to get the Masterclass…STOP IT AND GO AHEAD AND INVEST IN YOURSELF AND YOUR BRAND AND RACHEL. She’s the truth!”
Christian & Mi’esha Reynolds
“ Thank you for the pitch templates! It hasn’t been 24hrs since I’ve started using the templates and I’ve already gotten a YES from two companies that I have emailed previously and didn’t get a response at all. Your templates got me from zero to one-hundred real quick!”
Kendra Barnes
“As a newbie in the online travel business space, I ordered Rachel’s pitch templates and could not be happier. They showed me exactly what I needed to say in order to catch the attention of sponsors and partners. All I had to do was plug in my company information, and the rest was already written for me. Because of Rachel’s pitch templates, I’ve been able to partner with a few companies that are aligned with my brand. Definitely worth it!”
Lene H.